QSR Magazine’s recent article on Dunkin’ reveals a couple of important success factors for quick service restaurants.

1. A simplified drive-thru menu is a key to a successful drive-thru
2. At RSS we believe in a solid menu strategy for drive-thru and that strategy includes simplification.

Why simplify your Drive-Thru menu?

Here are some of the benefits cited by Dunkin’s President, Dave Hoffman

• Creates a better environment for employees by reducing complexity and confusion
• Enables the crew “to deliver a better guest experience”
• Improves order accuracy
• Increases profitability and margins

It is clear that when your crew is able to work efficiently and accurately and provide the right products in a timely manner, then your customers will be happy. When customers are happy they spend more money, they come back more often, and they share their delight with their family and friends. A simplified drive-thru menu helps make this a reality. 

Contact us today to learn about all the ways drive-thru can make your restaurant more successful.